Slide Boomerang Helping those in
media & publishing
to fly.
Financial Services

Sales & Client Management

Increase the time your sales team spend engaging customers with on-screen calling workflows. Scripts & fields steer the conversation and trigger post-call automated actions, such as follow-up emails and callbacks.

Marketing

Educate your customers and engage your prospects by triggering fully-automated and sequenced drip campaign marketing activities to dynamic email contact lists and out to your social media channels.

Service

Keep track of your service requests and delivery. Prioritise and allocate work among your team members. Track your time and manage service budgets. Benefit from automation that ties it all together.

Projects

Seamlessly convert sales wins into deliverable projects with clear and organised project, task and time management. Custom user permissions, categories, priorities and statuses help keep your work ordered.

The comprehensive media and publishing answer to CRM.

 

Sales CRM

Spend more time with customers.

RADAR CRM will have your sales team winning more new business. Increase the amount of time they have to spend engaging customers, and reduce the time they spend sending emails and doing admin, with calling workflow pop-ups that are custom to your processes and are fully automated.

Increase call rates & talk time

Cut the time spent writing emails and completing admin – calling workflow pop-ups keep your teams on the phone by automating their post-call activities.

Keep your team on-process

With rigid personalised workflow tracks, you can lock your team on-process to minimise human error and ensure compliance obligations are enforced.

Sales > Production > Billing

Deliver your business from sale to invoice. Your operational structure will be built-out to your logic – ensuring slick continuance of delivery from lead to invoice all within RADAR.

Marketing Automation

Guide your prospects. Educate your customers.

Create and cadence a series of any number of automated marketing campaign activities via email, social and phone. Transition prospects from one campaign to another without any human intervention.

Define your own campaigns

Easily create and schedule campaigns on intervals that best suit your message. Such as; day 1 – email > day 7 – call > day 12 – social.

Track the activity

Track the engagement by each prospect. Automatically trigger a series of follow-up actions based on each individual prospect’s activity.

Dynamic campaign rules

Automatically transition prospects from campaign to campaign, by pre-determined logic rules to define who should receive which campaign message.

Analyse the results

Dashboard widgets allow you to view the performance of your campaigns against one another, with the ability to drill-down into the data.

Sales CRM

Deliver service excellence.

Get your support or customer service ticketing organised, structured and backed by powerful automation built around your business processes.

Automatic dynamic action

The in-built text parser within RADAR CRM will do away with the need to manually triage your inbound service requests, automatically assigning inbound emails against the right ticket type, and more.

Follow-on triggers

Cut red-tape and repetitive tasks by relying on automated workflow activities on the back of your service ticket actions, tailored to your business processes.

Cross-module activities

If a service request within your business workflow demands attention from sales, or has implications on projects; you can rely on RADAR CRM to link-up activities for you automatically across the relevant system modules.

All in one place

Keep all of your data and activities with your customers, suppliers and partners in one place.

Marketing Automation

Process-driven project management.

Gone are the days of missing project updates, task time not getting logged or proof & review processes not getting followed. Projects inside RADAR CRM will keep you on-track.

Permission-based logic

Never let a task slip past a review or approval process step; Lock your users within their permission-grade by restricting the steps they can take within their assigned tasks.

Timesheets and reminders

If the measurement or billing of time is important to your business, you can monitor and prompt your team to log their time against their tasks and projects, which compile into their timesheet record.

Automatic email prompts

Automatically issue reminders by email, whether a task is overdue, requires approval or is re-assigned between team members.

Project dashboards

Easily view lists of tasks together on a sortable, searchable dashboard view for easy project management.

Addressing media & publishing CRM challenges.

Your challenges…

…understood.

Advertising and subscription sales

With advertising, sponsorship and subscription sales, combined with managing your media buyers, advertising agencies and readership, your sales and account management can be complex.

On-top of all of your sales

Maximise your advertising and event sales engagement, while also tracking your subscriptions, renewals and account relationships. RADAR will help you increase your sales engagements by increasing the time your sales team have to spend speaking with leads and customers.

Multiple brands

Keeping track and managing prospects, customers and subscribers across differing brands within your portfolio is a challenge. The need to segregate data, brand image and communications can be made an impossible task by most systems.

Multi-brand support

To segregate your leads or cross-sell between customers, RADAR provides the platform for you to segment your audiences - ensuring your data is split by your custom parameters. Records can be split so that they only receive communication from specific brand email addresses, for example.

Subscription management

Your process for managing subscription customers, whether paid or free, needs to be effortless across renewals and marketing communications.

Automate your engagement

RADAR permits you to group your customer records by any number of custom parameters you wish to define. To efficiently keep on top of your engagement, a number of actions can be triggered automatically, such as the sending of reminder emails 4-weeks before a renewal date or the booking of follow-up activities for your sales team.

Data and audience management

Media, publishing, advertising and events are all about data in this digital age. The need to analyse, report and take actions on the back of those data points could mean the difference between success or failure.

Track and use your data insights

Bring your activity data from across your business together in one place to audit, analyse and take action. Custom dashboards can be personalised to display data in many different forms and an endless number of custom fields can capture and manage your datapoints, all of which can be reported upon or be included within defined automation logic.

Events

The planning, pre-sales and management of events is certainly complicated business, comprising of various roles and functions. It is vital to your operation to effectively delegate and track each of those components in one place.

Be in control

RADAR will help you be on top of your event management all in one place. From advertising and event space sales, to vendor management and project delivery - RADAR brings your business together in one place.

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Discover how RADAR can be best aligned to your business.

How has RADAR CRM been best tailored to the media, publishing, events and advertising space?

Built by those in the know.

RADAR is not just another CRM. Built by the team at Wingman, a professional services marketing agency – using our intimate knowledge of the media, marketing and publishing industries – RADAR has been developed from the ground-up to suit the needs of ambitious, process-driven and focused firms.

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Most other systems are missing fundamental features. How is RADAR different?

Automation

Find most systems miss a fully joined-up approach? Letting opportunities slip through the cracks?

 

With RADAR, we took a rigid approach; building automated process steps to suit your business workflow. The integrity of your data and business processes are maintained, RADAR CRM controls the order, format and steps taken by your users when inputting data – whether updating a sales opportunity, creating a new project or logging time against a task.

Cost

Confused or frustrated by the cost or sheer complexity of some CRMs pricing models?

 

We were too. So we decided to take a straight-forward, flexible model based on the number of people you need to access a CRM. Each of our plans allow you and your team access to all of the features and functionality of our CRM, without any hidden surprises or restrictions.

Personalisation

Stuck working the way your CRM provider decided you should work? Don’t let your system hold you back.

 

RADAR has been built to work around you. During your onboarding process, our team will map and custom build workflow automation to your business process. Whether that’s for sales, projects or service ticketing – you are able to collect, store, manage and trigger activities from your data in a way that suits.

Data Integrity

Very frustrating when your data always ends up in a mess, isn’t it? Most systems won’t help.

 

We feel your pain! To maintain the integrity of your data set, whether that’s fields of contact information or the status of a task for example, you can dictate how data is input, in which order and dynamically change the options presented to your users based on their prior inputs. Keeping your data clean, organised and valuable.

Fly your business on course with the help of RADAR CRM.

See how RADAR can be tailored to your business.

Book your free demo call today.

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